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Intégrité - Authenticité - Savoir-faire - Unique

KATOUCH

I grew up as the youngest of 10 siblings, with a mother who, despite not being able to read or write due to traditions, was smart and gracious. I helped her with her business, starting by keeping the books and learning about the world and passion.
A cherished memory from my childhood was visiting my grandmother in Senegal and seeing the struggles of others, giving me a desire to help.
After finishing a science degree as my father wished, I went to America for further studies, but ended up stranded in New York with no friends and only a basic grasp of English.
I worked odd jobs to survive and learn English, eventually moving to Switzerland to study hospitality.However, I realized it wasn't where I wanted to stay and set my sights on London, where I studied fashion management and found my true calling in creative expression through art.
In London, I began to immerse myself in the fashion industry, meeting lifelong friends and realizing that I could tell my story through creative expression rather than a traditional medium. Fashion allowed me to express myself positively and draw influence from all aspects of my life.

I eventually found my way to an old Welsh farmhouse in Carmarthenshire, where I felt at peace and inspired to create beauty. Surrounded by nature and local artisans, I started working on my first fashion collection, drawing from my experiences and influences to create something unique. As I prepared to launch my inaugural collection, I knew that this was only the beginning. Chapter 2 was already in the works, as I continued to push myself creatively and pursue my passion for fashion. This journey from Senegal to London, through various struggles and setbacks, had led me to a place where I felt truly comfortable and inspired. I had found a home where I could bring my ideas to life and create something beautiful. Reflecting on my journey, I am grateful for the lessons and experiences that have shaped me into the person I am today. From humble beginnings in Senegal to the bright lights of London, each chapter of my life has contributed to my growth and evolution as a designer. I am proud to have found my passion in fashion and to be able to share my story through creativity and art. The launch of Chapter 1 was just the beginning of a new chapter in my life, filled with endless possibilities and opportunities for growth and success.

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